Rationale

Our chosen topic was a save the arts event where there will be a reopening event and concert for the old town hall. We are mainly targeting the younger generation with our modern design but also music and art lovers. We used the colours black and yellow to represent Wellington, and used photographs of music/concerts and the architecture of the old town hall. We used the slogan “Face the Music” as it is a common saying everyone is familiar with but also relates to music. On the poster we decided to showcase the town hall’s architecture and also the performance of the concert to set the vibe of the event. The brush strokes lead the eye from the title text, down to the image and the small type and another brush stroke leading the eye across to the image of the town hall. The website and album also feature these brush strokes as a mark of identity of our style to create a cohesion across all media.